So, now you’ve read about my business, it’s time to introduce myself: I am Erik van der Schaaf, UPPERHEADS chief of coating. I am a seasoned coating expert with a demonstrated history of working on innovation, sales and communication in B2C and B2B categories.
In my past and present work I have developed a great passion for all types of of coating (especially next generation) and I am highly motivated to create new perspectives (materials, services, products etc.) for our industry (B2B and B2C).
I come from a family with a long line of history in the paint and coating industry; from applying paint to selling it.
And coatings are becoming more interesting by the day!
I have started and sold multiple coating concepts and products. One of the latest is the founding of Ayold.com – The digital frontrunner of the coating industry.
In my over 25 years of experience in the international paint and coatings industry I have built up a worldwide network of relations that can immediately provide tangible added value for my relations.
Besides my work experience and broad network, my personal qualities also contribute to stir up the world of coatings! I am a strong conceptual thinker with a focus on creative impact and simplicity. I am open-minded, a networker and a strong believer in the maker industry: learning through doing in a social environment, motivated by fun and self-fulfillment.